Good morning, .It's 7 A.M. The weather in Malibu is 72 degrees with scattered clouds. The surf conditions are fair with waist to shoulder highlines, high tide will be at 10:52 a.m.
A shoe 40 years in the making. The SC Premiere is a fresh fashion essential inspired by decades of crisp, clean adidas tennis style. A sleek monochromatic colour scheme merges with a layered upper for a dynamic yet refined look. These archive-inspired shoes are ready to be dressed up or dressed down. A premium graphic seal on the heel gives them a sophisticated look.
In 1925 in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg, that those simple three stripes were brought to life by Adidas' founder, Adolf "Adi" Dassler. Adi created Adidas after realizing the need for performance athletic shoes. Adidas began small, producing soccer and running shoes, which ironically enough are still the main products that adidas is known for. Adidas has continued to gain momentum through the years. Many attribute this to Adidas' quality, styling and reputation.