Saucony Incorporated's family of companies offers a wide range of technical products for every workout need. We design and market separate lines for men and women within most technical footwear categories. In keeping with our emphasis on performance, we market and sell our technical footwear to athletes who have a high participation rate in their sport of choice. We address this market through our 'Loyal to the Sport' advertising campaign. We believe that these consumers are more brand loyal than those who buy athletic footwear for casual use. The Saucony brand is recognized for its technical innovation and performance.