In 1925 in a village by the name of herzogenaurach, located 12 miles to the north and the west of nuremberg, that those simple three stripes were brought to life by Adidas' founder, Adolf "adi" Dassler. Adi created adidas after realizing the need for performance athletic shoes. Adidas began small, producing soccer and running shoes, which ironically enough are still the main products that Adidas is known for. Adidas has continued to gain momentum through the years. Many attribute this to Adidas' quality, styling and reputation.