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Jeans are more than just a piece of clothing. They do not only last for a season. Jeans blend with the body, are moulded by the body into an indissoluble whole, becoming one with the wearer in a sublime symbiosis. Jeans reflect just who we are – slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold. This is why they’re so sexy. This is why they’re still so rebellious, still a symbol of dressing and thinking outside the box. Above all, this is what makes them so unique. No two pairs are ever the same, just as no two people are ever the same. Yet there’s nothing haute couture or high class about jeans. They’re democratic. An innovative touch, distinctive Italian flare and the superb quality of its products have always been the three cornerstones of Replay’s philosophy. Together with its talent and competence, these have made the Italian group a major player in the International arena of premium denim and casualwear. This combination of vast experience and avanced know-how, together with constant research for a unique style and sophisticated manufacturing techniques, makes up the intrinsic value of their items of clothing. For this reason, the majority of the company’s investments is focussed on styling research and on R&D applied to manufacturing techniques especially in terms of eco-sustainability and respect for the environemnt.