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The story of New Balance begins in Boston in 1906 thanks to William J. Riley, English shoemaker immigrant to Massachusetts, immediately addicted to a project of specific orthotics and footwear for people with foot problems. The brand, now fourth in the world in the production of sneakers for athletes and lifestyle, known and performed all over the world, was born with great attention to health and quality. It operates in a socially responsible way and keeps true to its original values: integrity, teamwork, total customer satisfaction and social responsibility. The production is located both in the US and in the European Union, boasting models named with specific numbers and high quality for men, women and kids.